Brand Assets
Official logos, colors, and typography for The Total Wash Co. Free to use in coverage, partner content, and reporting — please do not alter, recolor, or stretch.
Logos
Download the files that fit your medium. Do not modify, recolor, or stretch — use the transparent variant on dark backgrounds.
Primary Logo
The mascot in the navy brand disc. The white ring is what separates it from dark panels — use this version anywhere the logo sits on a colour or photo.
Transparent Logo
The mascot alone, on a real alpha channel. Use over solid brand colour or clean photography — do not add a blend mode to knock out a background, there isn't one.
App Icon
High-resolution square icon used for PWA, favicons, and social avatars.
Favicon
Browser tab icon — the mascot, cropped to head and shoulders. The full figure would put his face on about seven pixels; this way the bandana and sunglasses still read at 16px and the tab matches the truck.
Color Palette
The Total Wash Co. uses a bright, white-dominant design system matched to our truck wrap: navy primary, sky blue for accents, and gold reserved exclusively for calls-to-action. Sky and gold never carry white text — always navy. Red is trim only (10% of a layout at most) for urgency and errors.
Navy
Primary brand color — wrap body, top bar, headings, chrome
Sky
Wrap sky — backgrounds and accents only; never carries white text (always navy)
Wave
Wave mid-blue — gradients and wave motifs only, never flat UI or text
Gold
THE conversion color — CTAs only, one per viewport; navy text, never white
Red
Trim — 10% of a layout at most: urgency badges and errors only, never a CTA
White
Page background — bright, airy foundation (60% of every layout)
Slate
Body copy — muted foreground text
Typography
The TWC typesystem pairs a modern geometric display face with a neutral humanist sans for body.
Display & Headings
Montserrat
The quick brown fox jumps over the lazy dog. 0123456789
- Family
- Montserrat
- Weights
- 600 / 700 / 800
- Usage
- H1–H3, hero
- Source
- Google Fonts
Body & UI
Inter
The quick brown fox jumps over the lazy dog. 0123456789
- Family
- Inter
- Weights
- 400 / 500 / 600
- Usage
- Body, UI, nav
- Source
- Google Fonts
Logo wordmark: Nunito ExtraBold. Nunito is reserved for the logo lockup only — never set headlines, UI, or body copy in it.
Usage Guidelines
Do
- Use official logos without modification.
- Keep at least 16px of clear space around the logo.
- Use the transparent variant on dark backgrounds.
- Reference the company as "The Total Wash Co." on first use; "TWC" thereafter is acceptable.
- Link brand mentions to https://www.thetotalwash.com.
Don't
- Don't recolor, rotate, or distort the logo.
- Don't place the primary (non-transparent) logo on photography or patterned backgrounds.
- Don't combine the logo with other marks or wordmarks.
- Don't substitute fonts — stick to Montserrat and Inter (Nunito is logo-only).
- Don't set white text on gold or sky — both always carry navy.
- Don't use gold outside calls-to-action, or red beyond small urgency/error trim.
- Don't imply endorsement of a third-party product or service.
Need something else?
Ashton can provide custom cuts, source files, specific crops, or high-res photography on request — usually within the same business day.
Contact the Press Team