Brand Assets

Official logos, colors, and typography for The Total Wash Co. Free to use in coverage, partner content, and reporting — please do not alter, recolor, or stretch.

Logos

Download the files that fit your medium. Do not modify, recolor, or stretch — use the transparent variant on dark backgrounds.

Primary Logo

The main TWC wordmark on a white background. Use for most light-background placements.

WebP(7 KB)PNG(53 KB)

Transparent Logo

Transparent-background variant for use on dark backgrounds, photography, or colored panels.

WebP(15 KB)PNG(51 KB)

App Icon

High-resolution square icon used for PWA, favicons, and social avatars.

512×512 PNG(512px)192×192 PNG(192px)Apple touch icon(180px)

Favicon

Browser tab icon. Bundled formats for retina and legacy support.

favicon.ico(multi)32×32 PNG(32px)16×16 PNG(16px)

Color Palette

The Total Wash Co. uses a bright, white-dominant design system with navy primary, coral for calls-to-action, and sky blue for accents.

#1A2744

Navy

Primary brand color — top bar, headings, buttons

#C21414

Coral

Call-to-action accent — quote buttons, highlights

#4EA8F5

Sky

Secondary accent — info, links, soft highlights

#0F1B32

Navy Dark

Depth layer — footer, gradients

#FFFFFF

White

Page background — bright, airy foundation

#64748B

Slate

Body copy — muted foreground text

Typography

The TWC typesystem pairs a modern geometric display face with a neutral humanist sans for body.

Display & Headings

Montserrat

The quick brown fox jumps over the lazy dog. 0123456789

Family: Montserrat
Weights: 600 / 700 / 800
Usage: H1–H3, hero
Source: Google Fonts

Body & UI

Inter

The quick brown fox jumps over the lazy dog. 0123456789

Family: Inter
Weights: 400 / 500 / 600
Usage: Body, UI, nav
Source: Google Fonts

Usage Guidelines

Do

Use official logos without modification.
Keep at least 16px of clear space around the logo.
Use the transparent variant on dark backgrounds.
Reference the company as "The Total Wash Co." on first use; "TWC" thereafter is acceptable.
Link brand mentions to https://www.thetotalwash.com.

Don't

Don't recolor, rotate, or distort the logo.
Don't place the primary (non-transparent) logo on photography or patterned backgrounds.
Don't combine the logo with other marks or wordmarks.
Don't substitute fonts — stick to Montserrat and Inter.
Don't imply endorsement of a third-party product or service.

Need something else?

Ashton can provide custom cuts, source files, specific crops, or high-res photography on request — usually within the same business day.

Contact the Press Team