--- title: "Cookie Policy | The Total Wash Co." description: "Cookie Policy for The Total Wash Co.. The full list of cookies, pixels, and tracking technologies we use and how to control them." url: https://www.thetotalwash.com/cookies source: https://www.thetotalwash.com/cookies generated: 2026-04-23T08:08:20.142Z --- # Cookie Policy Last updated: April 20, 2026 This Cookie Policy is a companion to our [Privacy Policy](/privacy). It is provided in good faith and is not a substitute for legal advice. ## 1\. What Are Cookies? Cookies are small text files stored on your device when you visit a website. Pixels (also called web beacons) are small graphics that load from third-party servers and track interactions. Together with local/session storage, we refer to these as "tracking technologies." This policy describes every tracking technology we use on . ## 2\. Categories of Cookies We Use We classify the tracking technologies on our site into four categories: - **Strictly necessary** — required for the site to function (e.g., session handling, security, load balancing). Cannot be disabled through consent. - **Functional** — remember your preferences (e.g., quote wizard progress, UI state). - **Analytics** — help us understand how visitors use the site so we can improve it. - **Marketing / Advertising** — measure ad effectiveness and show relevant ads on Google, Meta, and other platforms. ## 3\. The Cookies We Set ### Strictly necessary | Name | Set by | Purpose | Retention | | ---------------------------------- | ---------------- | ---------------------------------------------------------------- | --------- | | \_\_Secure-session | thetotalwash.com | Maintains session state (e.g., quote wizard in progress) | Session | | tw\_csrf | thetotalwash.com | CSRF protection on form submissions | Session | | tw\_cookie\_consent | thetotalwash.com | Stores your cookie preferences from our consent banner | 12 months | | utm\_\* / attribution localStorage | thetotalwash.com | Preserves UTM and referral attribution across the booking funnel | 90 days | ### Functional | Name | Set by | Purpose | Retention | | ------------------- | ---------------- | ---------------------------------------------------------------- | --------- | | tw\_quote\_progress | thetotalwash.com | Remembers your place in a multi-step quote wizard | 30 days | | tw\_ab\_assignment | thetotalwash.com | Assigns you to an A/B test variant for consistency across visits | 90 days | ### Analytics | Name | Set by | Purpose | Retention | | ---------------- | ------------------ | --------------------------------------------------------------------------------------------------------- | --------- | | \_ga, \_ga\_\* | Google Analytics 4 | Distinguishes unique users; measures page views, sessions, events | 2 years | | \_gid | Google Analytics | Distinguishes unique users for 24 hours | 24 hours | | \_gat\_\* | Google Analytics | Throttles request rate | 1 minute | | Vercel Analytics | Vercel | Privacy-friendly aggregate analytics; does not use cookies by default but may use a lightweight device ID | 24 hours | | Sentry errors | Sentry | Error monitoring and performance tracking. No cookies; uses session breadcrumbs in memory only | n/a | ### Marketing / Advertising | Name | Set by | Purpose | Retention | | ------------------------------- | ------------------------------- | ----------------------------------------------------------------------- | --------------- | | \_fbp | Meta Pixel (Facebook/Instagram) | Identifies browsers for ad delivery and conversion attribution | 90 days | | \_fbc | Meta Pixel | Stores the click ID from an ad click so conversions can be matched back | 7 days | | \_gcl\_au, \_gcl\_aw, \_gcl\_gb | Google Ads / Google Tag Manager | Measures conversions from Google Ads and ad click attribution | 90 days | | IDE, test\_cookie | DoubleClick / Google | Ad targeting and measurement | Up to 13 months | ## 4\. Third-Party Pixels We use the following third-party pixels in addition to the cookies listed above. These pixels may collect IP address, browser and device metadata, page URLs, and hashed identifiers (e.g., hashed email, hashed phone) to measure advertising effectiveness. - **Meta Pixel** — conversion tracking for Facebook and Instagram advertising. [Meta privacy policy](https://www.facebook.com/privacy/policy/). - **Google Analytics 4** — traffic analysis. [Google privacy policy](https://policies.google.com/privacy). - **Google Ads conversion tracking** — measures ad-driven conversions. Part of the Google properties above. - **Stripe.js** — loaded on checkout to enable secure payment. Stripe may set cookies to identify fraudulent activity. [Stripe privacy policy](https://stripe.com/privacy). ## 5\. Your Choices You can control cookies in several ways: - **Our cookie banner** — on your first visit, you can accept or reject non-essential cookies. You can update your preferences at any time by clearing the `tw_cookie_consent` cookie or using the "Cookie preferences" link in our footer. - **Browser settings** — most browsers let you block or delete cookies (see the help section of your browser). - **Opt out of Google Analytics** — install the [Google Analytics Opt-Out Browser Add-on](https://tools.google.com/dlpage/gaoptout). - **Opt out of Meta advertising** — adjust your [Facebook ad preferences](https://www.facebook.com/settings?tab=ads). - **Global Privacy Control (GPC)** — we respect GPC signals where applicable under California law. Note: blocking strictly necessary cookies may break core functionality such as the quote wizard and checkout. ## 6\. Do Not Track Because there is no uniform industry standard for interpreting "Do Not Track" signals, we do not currently respond to them. We do honor Global Privacy Control (GPC) signals where required by law. ## 7\. Updates We will update this Cookie Policy when we add, remove, or change cookies or pixels. The "Last updated" date at the top of this page reflects the most recent change. ## 8\. Contact Questions about cookies or our tracking practices? Email [info@thetotalwash.com](mailto:info@thetotalwash.com) or submit a request via our [Data Subject Access Request form](/dsar). --- Source HTML: https://www.thetotalwash.com/cookies This markdown mirror is auto-generated from the live page. For the full site corpus, see https://www.thetotalwash.com/llms-full.txt