---
title: "Brand Assets — The Total Wash Co."
description: "The Total Wash Co. logos, color palette, typography specs, and brand guidelines for partners and media."
url: https://www.thetotalwash.com/brand-assets
source: https://www.thetotalwash.com/brand-assets
generated: 2026-04-23T08:08:18.815Z
---

[Back to Press Kit](/press-kit)

# Brand Assets

Official logos, colors, and typography for The Total Wash Co. Free to use in coverage, partner content, and reporting — please do not alter, recolor, or stretch.

## Logos

Download the files that fit your medium. Do not modify, recolor, or stretch — use the transparent variant on dark backgrounds.

![Primary Logo preview](/logo.webp)

### Primary Logo

The main TWC wordmark on a white background. Use for most light-background placements.

[WebP(7 KB)](/logo.webp)[PNG(53 KB)](/logo.png)

![Transparent Logo preview](/logo-transparent.webp)

### Transparent Logo

Transparent-background variant for use on dark backgrounds, photography, or colored panels.

[WebP(15 KB)](/logo-transparent.webp)[PNG(51 KB)](/logo-transparent.png)

![App Icon preview](/icon-512.png)

### App Icon

High-resolution square icon used for PWA, favicons, and social avatars.

[512×512 PNG(512px)](/icon-512.png)[192×192 PNG(192px)](/icon-192.png)[Apple touch icon(180px)](/apple-touch-icon.png)

![Favicon preview](/favicon-32x32.png)

### Favicon

Browser tab icon. Bundled formats for retina and legacy support.

[favicon.ico(multi)](/favicon.ico)[32×32 PNG(32px)](/favicon-32x32.png)[16×16 PNG(16px)](/favicon-16x16.png)

## Color Palette

The Total Wash Co. uses a bright, white-dominant design system with navy primary, coral for calls-to-action, and sky blue for accents.

#1A2744

### Navy

Primary brand color — top bar, headings, buttons

#C21414

### Coral

Call-to-action accent — quote buttons, highlights

#4EA8F5

### Sky

Secondary accent — info, links, soft highlights

#0F1B32

### Navy Dark

Depth layer — footer, gradients

#FFFFFF

### White

Page background — bright, airy foundation

#64748B

### Slate

Body copy — muted foreground text

## Typography

The TWC typesystem pairs a modern geometric display face with a neutral humanist sans for body.

Display & Headings

Montserrat

The quick brown fox jumps over the lazy dog. 0123456789

Family

Montserrat

Weights

600 / 700 / 800

Usage

H1–H3, hero

Source

Google Fonts

Body & UI

Inter

The quick brown fox jumps over the lazy dog. 0123456789

Family

Inter

Weights

400 / 500 / 600

Usage

Body, UI, nav

Source

Google Fonts

## Usage Guidelines

### Do

- Use official logos without modification.
- Keep at least 16px of clear space around the logo.
- Use the transparent variant on dark backgrounds.
- Reference the company as "The Total Wash Co." on first use; "TWC" thereafter is acceptable.
- Link brand mentions to https://www.thetotalwash.com.

### Don't

- Don't recolor, rotate, or distort the logo.
- Don't place the primary (non-transparent) logo on photography or patterned backgrounds.
- Don't combine the logo with other marks or wordmarks.
- Don't substitute fonts — stick to Montserrat and Inter.
- Don't imply endorsement of a third-party product or service.

## Need something else?

Ashton can provide custom cuts, source files, specific crops, or high-res photography on request — usually within the same business day.

[Contact the Press Team](/press-kit)

---
Source HTML: https://www.thetotalwash.com/brand-assets
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